It
was a night of attitude, swag and style as one of Nigeria’s leading
telecommunications network, Etisalat unveiled its new brand
communication campaign in grand style. From
decor to cocktails, every detail had style and finesse. The evening
hosted guests that included Tiwa Savage, Prime Time Entertainment Boss;
Dayo Adeneye, Nigeria's sweetheart and Judge on Nigerian Idol; Yinka
Davies, Sasha, Lynxx, Olu Maintain, amongst others. Anchoring the event
was one of Nigeria’s leading designers, Ohimai Atafo.
The
revealing of the latest brand of Etisalat was led by the Chief
Commercial Officer of Etisalat, Mr Wael Ammar and was taken over
shortly by the Director of Brands and Communication, Mr. Enitan Denloye,
who stated that the new brand communication campaign, was a new way of
expressing the new 0809ja and Etisalat. The various new commercials were
shown ranging from the soundtrack, the music video, the television
commercials and many more.
Even
the performances were laced with the new attitude; Tiwa Savage dazzling
the audience with her 10 blokes, as W4 took control, MI thrilling the
audience and Wande Coal performing for the first time in a while closed
the show with a big bang! It was definitely not low key. The Top 2
contestants of Nigerian Idol Season Two also thrilled the audience with a duet with Praiz and comedian Buchi was at hand to get the guests
rolling off their seats.
To
crown all the attitude and swag was a never-before-seen fashion show by
Mai Atafo and Emmy Collins London. With pieces that got the crowd on
their feet half the time and moves from the models that received aawwss
and ooouuhhss!, Etisalat showed its strength as a brand that understands
the youth market by presenting celebrity models who endorsed the
Masterbrand campaign by strutting their stuff on the runway; Uti,
Lynxxx, Muna, Alex, Ekubo, Eva, Damilola Adegbite, Bryan Okwara, Eva
Adoriah and many more. At the end of the spectacular evening, it was
definitely proven that Etisalat isn’t just a network, it’s also an
attitude.
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